Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

28 August 2013

How To Add Keywords in Blogger Posts For Optimization?


If you have original and SEO friendly content in your blog, then no doubt you can surely get high ranking in search results. Writing SEO friendly blog posts is not much tough as beginners think. We just need to focus on some places where we can add keywords in our blog posts to make them optimized for search engines. Don’t forget, optimizing blog posts for search engines is not mean to compromise with content quality. We have to add keywords in a proper way so that it looks natural for our readers and for search engines too. I’ll outline 6 best locations to add keywords in blogger blog posts. Hope you would like to know them.
Keywords in Blogger Posts

Optimize Blog Posts By Adding Keywords Smartly

Before I cover today’s topic, you must need to know that adding too much keywords in blog posts is not good for our blog health. We should keep it’s density below 3% for better optimization of our blog posts.
The locations I’m going to tell you to add keywords are the safest and best locations of our blog area. If you want to get your blog posts rank high in search results, then don’t miss to target below locations:

1# Starting and Ending Para of Content

Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. Both the locations are best for this purpose and search engines also look for keywords in these two places to decide the ranking of our blog posts.
We can add more targeted words in the form of phrases between the content to make it more SEO friendly.
Note: Don’t use same words again and again. Better to use multiple and relevant words. Using multiple related word not only protect our content from keyword stuffing penalty but also help it to appear high with multiple search terms. Hence more targeted traffic to our blog.

2# Image Name, Alt Tag and Title Tag

We all know that images plays best role in explanation of the topic. But using images we can also optimize our blog posts even better.
We just need to optimize our images before inserting them into our posts. The better we optimize the images, the better our posts will optimize for search engines. 
If we talk about adding targeted words in blog posts using images, then let me tell you that image’s name, title tag and alt tag are the best and prominent places.
    3# Title Of Our Posts
Our post titles are the top most places to add our targeted keywords. You may listen that we should use catchy post titles to attract more readers. But with catchy post titles we should also remember to add our keywords there.
Meaningful post titles grab more audience. Not only from social sharing sites, but from search engines too.
So, always try to use meaningful and catchy post titles to boost your posts traffic.
4# Permalink of Posts

Permalink is the URL of our blog posts. It’s a killer location to add really targeted keywords.
By default, permalinks create on the basis of our post’s titles. But we can use our custom permalinks to add our keywords.
To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.
Note: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.

5# Post Labels

Post labels not only used to categorize our blog posts. If used smartly then we can take their benefits to optimize our blog posts too.
Stop using non keyword rich names for your labels. Named them correctly and put your really targeted words there.
If you had forgetten to insert your keywords in label’s name, then don’t worry. We can rename them too. 

6# Post Comments

Many bloggers are unaware with this trick that we can use our blog comments too to add some keywords in our blog posts.
Yes, you heard it right. There are lot of benefits of blog comments and if we use them effectively then no doubt we can get higher ranking in search results.
Whenever you reply your reader’s comment on your blog, try to add some keyword phrases in your reply in a natural way that looks obvious while reading.
Note: Instead of adding your focused words try to use some long tail keywords in your comment section. In that way you can improve your keywords ranking too.


27 August 2013

How to Analyze Your Competitor’s SEO Strategy To Beat Them in Search Results


There are lots of competitor analysis methods, techniques and procedures out there because there are a lot of competitive marketplaces. This article covers SEO competitor analysis. You are competing for a position on the search engines, and would especially like to rank highly on the Google search engine results pages. Your competitors are of the same mindset, so here are a few ways you can learn from them and use what they are doing to your advantage.

Look at Their Website With SEO Eyes

Beat Competitors in SEO


Telling people to look at their competitor’s website in order to gain a bit of SEO insight is such a crap piece of advice that you see littered around the net. So, here is what you look for:

1. The Words That Are in Bold
They have been put in bold for the sake of the search engines. The search engines still key in on the words that are put into bold within the text of a website. It is an old trick that a lot of people now choose to ignore, but you will find that it is still applicable as your competitors are using it and they are ranking above you.
2. Look For The Words That Affiliate Advertising Has Keyed Into
Do your competitors have affiliate advertising? And if so, are one or two words in the text highlighted? Underlined? Or are anchor texts? If so then the page was no doubt created to hold those keywords.

3. Mirrored Words Throughout The Page
Take a look at that title, the URL, the anchor texts, and the content itself. Look for words that seem to appear in all of them or most of them. These are the keywords that your competitor is trying to optimize for.

4. Look At The Source Code of The Website
This is going to give you some very nice information and it can be found using a regular web browser. You just press CTRL+U and the source code will appear for the page that you are looking at. Now press CTRL+F and a small search bar will come up. Here is what you are searching for:
  • Keyword
    It will highlight different things depending on how the page has been written. Some web designers may have made it easy on you and have a keywords Meta tag that is clearly defined; in which case a search for the word “keyword” will take you right to it. Look at all the occurrences of the word “keyword” as it will be close to the keywords for the web page.
  • Description
    This may take you to a number of different places in the source code. You are looking for the Meta description. This piece of text will act as a good example for your worn Meta description, and you will notice that one or two of the mirrored keywords are in it too. You may also wish to optimize for those mirrored keywords.
  • H1
    This will take you right to the H1 text. It should be a short phrase or sentence that is surrounded by the H1 tag. This tells the search engine that the phrase and words within are important. It makes inspiring reading when coming up with your own keyword profile and H1 text.
  • Word counters will show you their keywords
    Find a good word and phrase counter online. Do not pay for one as most of them are free, just search out good ones. Copy the content of your competitor’s page and cut out any unnecessary text such as guarantees, disclaimers, sitemaps, etc. that may also be on the page. Paste the content into the word counter and see which words seem to appear with routine frequency.The important words that appear there are probably not on there by accident. They are probably there because the webmaster is optimizing the page for them. Use your frequency list to update your keyword list with new/important keywords. Then run the text through a phrase counter. You are looking for phrases of two or more words that have been repeated. Look to see if they appear to have repeated by accident. If they look suspiciously like key-phrases, then they probably are. You can steal them or write anti-SEO against them when you optimize your web pages.
    Take a look at their ALT text
    It is now common practice to embed a keyword or two into the ALT text of the web page images. Look at the descriptions within the ALT text of the images by looking at the source code, or hovering your mouse pointer over the image (this does not always work). If all else fails then go to your Internet options on your browser and turn off your image loading. Go back to your competitor’s website and all of the images on there will not load and you will be able to see all of the ALT text.

In The End

Once you have gathered enough information through the various means listed above, you can start to alter your ON-Page SEO to match and beat that of your competition.
You can create a keyword profile that is as full and varied as theirs. Plus, you are collaborating the keywords that you came up with, with all of the keywords that you have researched from your competitors. This will mean you will be able to narrow down your keyword profile to the most powerful and usable keywords. You will also be able to see what your competitors are trying to optimize for. If the competition is too harsh then you can go out of your way to optimize for something else by avoiding the keywords you discover on their websites.

22 August 2013

Why Only 1 Focus Keyword in Yoast’s SEO Plugin


This question arises time to time: why there is only one focus keyword in Yoast plugin? Many people seem to think of the multiple keywords on their post. This simple article will help you in understanding the reason of 1 keyword.
One of the important point which I want to explain here is that the Meta and focus keywords are not same, for more info just Google it and you will find the answer.
A good post always cover only one topic, it doesn’t have multiple topics. So if you publish a post on 1 topic with one focus key word, the search engine will use that focus keyword as a tool to reach the targeted post. So this is only possible in presence of 1 focus key word.
Some people are using different methods and techniques to optimize their post, but that was really hard work without spamming. So it’s good to optimize your blog and post through proper channel (one keyword).
The focus keyword and key phrase have a bit of performance to help you figure out what would be the best choice for that keyword. If you start writing in Google or any other search engine, you will see that writing first word Google will suggest you many posts related to that word you have posted. Same in the case of yoast plugin 1 focus keyword, just check the result below.
Yoast's SEO Plugin
Yoast's SEO plugin
So it mean if people are searching something on the web, and you have added a word related to that. Than your website will come in the search result in drop down list according to the focus keyword.
This was a short brief related to focus keywords as I have seen many people who’s are asking that why there is only one focus keyword, why not more than 1, so I think after reading this post they will receive the answer of their question.
If you have any further question related to this post, feel free to ask, you question will be highly appreciated and we will try to give you the answer.

How to get your Blog at the top of the Search engine results


your-Blog-at-the-top-of-Search-Engine-Ranking
Blogging profession is a very creative and useful profession , Many new people are joining blogging each and every day, Many for money and many for their passion (this rate is very low). So ,all the newbie bloggers who enter in the world of blogging think that SEO(Search engine Optimization) is some kind of Magic which they can do very easily and this is very first reason they fail in the Blogging carrier and get their blog penalized by Google.
But there is a chance that they stop playing tricks with Google and start doing hard work which is a key of success in the world of Blogging.So they search on Google or contact to the senior Pro Bloggers for help in learning the basics and White Hat tricks of SEO,Which is a Good thing for taking their blog at the top of Search engine Ranking.Or they just try to do some nasty tricks to take their blog at the top of SERP(Search Engine Results Page), But Google and any other search engine is  more faster than newbie bloggers,Google caches that Blog and DE-Index or whether Black List that blog which result in the ending of carrier in Blogging for that Newbie Blogger.
Top Of google results page
Top Of google results page
So today i am going to explain you some basics of Search Engine Optimization for taking your Blog to the top of Search engine Results.

On-Page Search Engine Optimization:

On Page SEO includes all the techniques which are done to make your site more readable by your readers and Search Engines. Some of the tips are here:
  • Make your Blog Content more prominent by using opposite color scheme in fonts and Background of your website , for example if the background color of your webpage is white than try to have block color for text of your Blog.
  • Inter-link your relevant Posts by relevant keywords: This includes interlinking the blog posts such as if i have written an article on “how to register a domain name for your Blog”.And after some days I write a post on a title “How to buy a Choose a best host for your website” and some days later than that when i will write a blog post on the title “How to setup a Word Press Blog” than I will inter link these posts by giving a Permalink to the other post in the relevant Keywords. This makes your Blog’s Structure Internally strong.
  • Relevant Page Title: When ever you open a web page you can see a line of text written at the tab,that is called Page title. use very relevant Page Titles to optimize that page fro users so that user will be able to know about the page or post just by taking a look ate the title.
  • Meta Tags: Meta tags are very important for your Blog post to be crawled,Indexed and ranked in a search engine, So make it good enough for the search engines to get higher Rank in Search engine Results.
  • H Tags : Make sure that you have divided your Blog post in  different parts by dividing it into sub  headings and headings by using H tags ,Which is very important for the user to read and understand every part of your Blog post.
  • ALT Tags: ALT tags are very important to tell the search engines about the images used in the Blog post.

Off page Search engine Optimization:

Off page Optimization also plays an important role for ranking your Blog higher in the Search engines.Off page Optimization can also be used to make your Blog much more Popular in World Wide Web. There are many techniques which are used for Off page Optimization but we are going to discuss only few here because i am sure that we will drill down deep later in any other Blog Post.
  • Create Back-links: This is although most popular method which is used by most of Bloggers to get a higher rank in Search Engines.
    You have to build more Back-links by Blog commenting or Guest Posting.
  • Social media Activities: Get your Blog Involved in Social media Activities like Facebook ,Google Plus, Twitter, Pinterest,Stumble Upon,etc for more visibility  to the social media users.
Now I think that you have understood that what is basic SEO and will never think that this can be done by some kind of magic.

Top 5 Essential SEO Link Building Techniques


 Top 5 Essential Link Building techniques
Google is releasing new updates day-by-day and introducing new penalties. In this situation link building had become a more difficult task to do. Now it not only requires hard work but also requires more concentration and a technique which should be according to Google’s new rules.
Today I am going to explain 5 SEO link Building techniques which are penalty safe and you can do them easily.

Blog Commenting:

This is a technique which is now a day known as garbage links (links with no value). But this is a totally wrong concept, we agree that nearly all comment links are no-follow but they are not totally useless, they play an important role in maintaining Blog’s Authority.
Blog Commenting
Try to Comment on blog post by reading and understanding whole post and its aim, after that do an impressive comment which will tempt the administrator/moderator of blog to approve that comment.
Don’t try to do spam because the people who do spam are blacklisted by using different software and they are trashed automatically when you comment next time.

Guest Blogging:

Guest Blogging is known as Actual back bone of link Building, This technique includes how to impress the Blog’s owner to approve your Guest post over his blog and give you a do-follow link in that post pointing towards your blog.
Guest Blogging
Mostly high Authority Blogs are used to submit guest post because it passes more link juice towards your blog. Try to write a Unique Blog post which will impress the Blog Owner or editor and he will publish that post as soon as possible.
Try to compose your own images for guest post or if you are not expert in Photoshop then try to find out more impressive images from some free source, it will make a better impression on Blog’s owner.
Helping Forums:
You can join some of the top helping forums like Warrior forum to create back links, you simply have to create a profile, add the URL of your Blog in your signature and start helping people.
Also try to post some helping articles to those forums which can also huge deal of traffic towards your blog for free.

Buy Some Links:

Did I just said”Buying Links”?
Yes you heard right, Buy some links. I know that it is not good and can get penalty to your site, that is why I am recommending to buy link from the person you know, ask him to give a link to your website in the blogroll.
Buying links
I am not recommending Link Networks, they are really dump and cause some penalty to your website but any bought link does not have an attribute to tell Google that it had been bought, Just buy link from some one who is trust-worthy.

 Ask Your Friend:

Ask one of your friend to give a link to your website in his sidebar, mostly friends allow links in sidebar or Blog Roll. Or ask him for link exchanging. It will be better technique for ranking of your website and also it will grab a lot of visitors.

How to Get Higher Rank in Search Engines – Some Tips



Every Blogger and Businessman wants to get a higher rank for his optimized keywords in Search Engines for his website. It is not easy but your website can rank high in Search engines by following some simple tips and hard work.
Today I am going to share some tips to get a higher rank of your blog or website in Search Engine for your optimized keywords.

Be Social:

At first I didn’t paid any attention to social media and social sharing, but some days back I just shared some of my articles on Google Plus, Facebook and some other popular social networking sites and I observed higher ranking of my post in Search Engines.
Try to use some of the social networks like Facebook, Google Plus, Twitter, Pinterest and few others. They not only help you to get more traffic but you receive higher rank in Google search.

Do Some Keyword research:

Try to do some research about the niche of your business or blog, try to follow some of the big fishes in your niche and try to find how they are getting a higher rank in Search Engine.
Try to do some keyword research about your niche to find some highly searched terms and try to optimize your blog with those keywords; you will get a higher rank in search engine. Try to use Google ad words keyword tool for keyword research.
Try to find out some high searched terms and the terms of your niche with low competition using that tool and try to write content on those highly searched keyword terms to get more and more traffic from Search Engines.

Build some Quality back links:

Try to build some high quality do-follow Back links and some no follow links for your blog, Try some tested methods for those links, such as Guest Posting and Blog Commenting and asking your blogger friend for linking to your blog from his blog’s footer or blog roll.
Try to submit your guest post to some high authority blogs which will pass much better link juice and respectively your authority and search engine ranking will improve.

Learn SEO:

Try to learn some SEO; try to learn better use of links, internal linking, Meta keywords, meta description and other SEO factors which directly affect your blog’s rankings in Search Engine.
Try to buy premium membership of Lynda.com or SEOMoz, I know that these products are costly but it is worth buying those products, I have also used those products and they helped me lot in learningSearch Engine Optimization and Link Building.

Your Turn:

Now if you have other techniques of getting higher Rank in Search Engine feel free to share those with us.

 
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